Author: Claude Mason

In the past true coffee fans across the globe, myself included, united on one belief; Cold coffee is not serious
coffee. The unwritten rule became one of the ten coffee commandments, “Thy shall not drink coffee without
scalding thy mouth”
As time passed, and we caffeine addicts became more adventurous and open-minded, we embraced the
chilled coffee trends with open arms. A Frappuccino or iced coffee became acceptable, even fashionable.
Then cold brew coffee came along to really shake things up!

The cold brew

The words cold brew do not make me think of coffee. Nor do I associate them with my comforting morning
caffeine fix. Cold-brew actually makes me think of a tall cool beer on a Friday evening after a long week in
the office, but that’s another passion for another time.
So the latest craze currently gripping the coffee world is cold brew, but what is it exactly?

What is cold brew coffee?

Hands up if you thought cold brew coffee was just a new way of saying iced coffee? Yep me too, guilty as
charged. However after some research and reading, I found this is not the case at all. Cold brew coffee is
actually made very differently, resulting in a different end product and taste experience.

Cold brew coffee is brewed without heat. In place of the heat cold brew uses time, lots of time. Coffee
brewed in the traditional sense uses heat to speed up the brewing process and cold brewing does not. The hot
brewing process will take minutes whilst cold brewing is usually between eight and twenty-four hours.
Think of cold brewing as the low and slow or slow cooker method of the coffee world. The longer the
brewing process the stronger, more intense, and bolder the taste and flavors become.

With a typical iced coffee we are drinking a coffee brewed the traditional way, fast and with and with heat.
The coffee is then cooled down to become an iced coffee. So its simply a typical espresso or cappuccino
with ice and cold milk.

After learning about the cold brew process of course I had to carry out a taste test. Having now sampled cold
brew, and compared it to a standard iced coffee, I can confirm that the taste difference is phenomenal. I
previously enjoyed a simple and traditional iced coffee, especially on a Summer’s day, but now I have
experienced cold brew I don’t think I’ll ever look back. Long live the cold brew coffee.

I found the cold brew to be sweeter and stronger, but with no nasty after bitter taste. Also good news for
those who suffer from acid reflux or indigestion, cold brew coffee is naturally less acidic. Due to the slow
process, the caffeine content is much higher, and therefore the hit is much more effective. You have been
warned, this is for true coffee fans and not the faint hearted.

With more companies and franchises starting to experiment with cold brew coffee I can really see this
becoming a trend that sticks around and passes the test of time.…

As a self-confessed caffeine addict, and coffee enthusiast, I love to keep up to date with the latest coffee trends. I often ask for recommendations from fellow coffee lovers and a favourite pastime of mine is reading other food and drink blogs to get fresh insights on new trends, before giving them a try.

Cold brew coffee trends

The best trend of late must be the cold brew coffee. Not only do I prefer the taste and flavour that this style of brewing produces, but it also has some small health benefits.

Cold brew coffee trends – the health benefits

In a recent post, I discussed how cold brew coffee is less acidic than standard brew. For information readers, this is not simply my opinion but a scientific fact. As oils, and other components of the coffee beans, break down differently during cold brewing less acidic matter is produced. Hey, I am no Scientist, and I won’t pretend to be in order to sound smart, but I do know that the acidic levels are lower in a cup of cold brew than a cup of regular brew joe. I may not be the best at explaining it, but I know it’s true! This is a huge bonus for coffee lovers who suffer from acidic reflux (me) and indigestion (me again.)

If you are lucky enough not to suffer from one of the above complaints, there are other health benefits to cold brew coffee trends that may be of interest. Due to the way it is produced (slow and without heat) cold brew coffee is a very different end product compared to a coffee brewed the traditional way. The taste and texture of a cold brew is naturally much smoother and a lot sweeter in comparison to a regular brew coffee. A smoother and sweeter coffee needs fewer added extras such as thick cream, sweet sugar, and sticky syrups. Using less, or none, of these means a decrease in sugar, calories, and unhealthy fats. So for anyone watching their health, general diet, or calorie intake I would highly recommend jumping onto the cold brew coffee trends and switching up your morning coffee. Granted, it’s not as healthy as starting your day with a detoxing green tea or a pint of lemon water but it’s a start, baby steps right?

Cold brew coffee trends – are they here to stay?

Cold brew coffee trends have been taking the beverage industry by storm recently and the success looks set to continue. The majority of the big coffee shop chains now have cold brew options on their regular menu.

Meanwhile, other drink retailers are launching their own cold brew coffee trends, such as grab-and-go options, coffee machines commercial and cold brew home kits.

Personally, I prefer the taste and quality that comes from barista expertise when enjoying my cold brew coffee. Therefore I won’t be making my own and will continue to rely on the professionals when it comes to my cold brew coffee fix. However as more and more companies support working from home and remote working, and fewer individuals are grabbing a coffee during a morning commute, cold brew coffee at home could become very popular.

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